Big Data Privacy May 2017

Big Data & Privacy: does your organisation need an ethical based approach? As the law lags behind in rapid technology innovations, particularly in big data, AI, machine-learning and the Internet of Things (IoT), there is a growing discussion about the merits of an ethical based approach to data analytics. This article considers why an ethical based approach can build trust and transparency with consumers, and why it should be part of good Information Governance, as a means of maximising the value of information derived from data analytics while minimising risks. Big data Big data describes the large volumes of data held by corporations and governments. Usinganalytics technology tools, insights and knowledge can be derived from the data. These insights can then be used to make informed decisions, for example, in the development of new or improved products or services providing a competitive advantage and ultimately delivering results to the bottom […]