Doug Laney author of ‘Infonomics’ announces release of new book ‘Data Juice’

Data Juice is the latest book just released by Doug Laney,  author of Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage. Containing more than 100 real-world examples and expert commentaries on how organizations around the world and in every industry are monetizing their own (and others’) data in diverse ways, Data Juice is a resource for data, business, and IT leaders looking to inspire their teams or executives with ways to thrive in the Digital Age.  Further below is an excerpt from Data Juice, available to purchase now on Amazon About the author Doug Laney is the data & analytics strategy innovation fellow with the consultancy, West Monroe. Formerly he was a vice president and distinguished analyst with Gartner’s Chief Data Officer (CDO) research and advisory practice. He is an accomplished practitioner and recognized authority on data and analytics strategy, and is a three-time […]